Bedside Manor is a family-run bed and bedroom furniture specialist on Burley Road in Leeds. Known locally as 6 Floors of Beds, the business brings over 40 years of industry experience to helping customers find the right fit for their home. We worked with design partner NWDI to bring its new identity online.
Bedside Manor is a family-run bed and bedroom specialist in Leeds, with three generations of expertise and a showroom to match. Its brand deserved to feel as considered as the products it sells.
Nick Woodhead at NWDI led a refreshed brand and website design. Crush Pixels turned it into a bespoke WordPress platform built to help customers choose, and to give them a reason to visit.
Bedside Manor’s previous identity had served the business well, but the range, the showroom and the expertise behind them called for something more refined, with the Bedside Manor name given the lead.
The opportunity was to build a platform that works as hard as the showroom does: clearer for customers, flexible for the team, and ready for whatever comes next.
NWDI’s refreshed identity puts the Bedside Manor name front and centre and softens the palette: bright lime green gives way to deep neutrals and warm sand tones, paired with elegant serif headings. It feels calmer, more considered and more premium, a better fit for a business that sells comfort.
Our job was to carry it through on screen, with generous spacing and photography given room to lead.
Every part of the structure answers a question a customer is already asking. What do you sell? Beds, mattresses, wardrobes and pillows each have a clear home. How do I choose? Practical advice sits alongside the products. Can I see them for myself? Clear routes to the showroom and the team are never far away.
Many customers browse on a phone before they ever visit, so every layout was tested closely on smaller screens, not just resized to fit.
Behind the scenes, content is managed in WordPress’s own block editor, Gutenberg, extended with custom blocks built specifically for Bedside Manor. It’s a less common approach these days, and a deliberate one: the team works in a familiar editor with blocks shaped around their own content.
Pages stay consistent and on-brand, routine updates are quick, and nobody has to rebuild a page to make one.
Large homepage photography can slow a site down. Through mobile testing we refined image loading and caching, and three launch tests recorded mobile PageSpeed performance scores of 96–100.
The result is a confident introduction to Bedside Manor online: a brand to be proud of, products that are easy to explore, and a useful sales tool already working before a customer has walked through the door.
A tailored WordPress editing interface keeps page content organised and gives the team a clear view of what they’re updating.
The finished page carries those updates into the website’s established layout, keeping the presentation consistent.
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Move the slider on the image below to see the changes made to the website.
