There are numerous reasons why business owners tend to use DIY (do-it-yourself) tools to create their websites, most of the time though the decision is simply a financial one, below I will go into detail why DIY websites are a risk for your business.

Using a DIY website may help you in the short term to get your brand online but you really need to see the bigger picture and the many future implications of doing so.

You’ve heard of the saying… “Don’t Judge a book by its cover, right?” well, unfortunately, most people are as shallow as a frying pan. The same applies to your website appearance.

A lot of times your potential client will base their first impressions of you, on your company website. If your website is old-fashioned, cheap or tacky looking – that’s the impression that will be given off about your business. I know most of the time, this is simply not the case but your potential customers might not see it this way.

Everyone thinks they’re a designer!! It’s true it’s one of the only professions where everyone seems to be an expert… But let’s be brutally honest very few people can truly understand good design from bad design without at least having some prior experience in this subject area. This is normally apparent when visiting a website that has gone this route.

The bad news is – it’s not only the appearance of your website that will suffer when taking the DIY website approach, to be brutally honest I could spend all day listing problems with the average DIY website, to most business owners they may seem slightly pedantic but below I will explain why these so-called small details can make all the difference to your business’s success.

You’ve forgotten about SEO

Do you or your business partners have knowledge of Google’s ranking algorithm, I think not.

Wishful thinking won’t get your website to the 1st page of Google or even the top 10.

A huge amount of businesses now depend on Search Engine Optimization (SEO) to attract customers to their website or their online shop window as you should really think of it. However, most DIY websites are not equipped or optimized to work with the algorithms that are used to rank the websites in the first place.

This may be the reason why potential customers can’t find your website.

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What about Mobile!?

It’s now widely documented that mobile and tablet browsing has overtaken that of desktops. Unfortunately, a lot of the DIY websites have not caught up, meaning many templates work poorly on mobile or offer no responsive functionality. This means that most of your visitors will have a very poor experience on your website and may just leave the site straight away, potentially moving on to your competitors.

Time Consuming

Another area that tends to be overlooked, is how long it takes to create your website. Even the simplest DIY website tools require a considerable amount of time choosing your base templates, colours, fonts, creating forms, checking links etc, etc.

The time spent working on your website often could be better spent chasing up leads, networking, meeting clients. It could work out more cost-effective hiring a professional than using your own earning hours away from your business.

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Poor Security Measures

Strong security measures are a must these days, especially when storing customer information and taking online payments. Very few DIY websites offer good security protection to you and your potential clients.

Summing it up

In the beginning, a DIY website may offer you and your business a simple and basic website solution. However as mentioned in the above points, you really should consider some of the implications of doing so.

Stop taking risks. Sit back and let a professional agency, such as ourselves create the website you and your business need. Contact Us today to see how we can help.