If you’ve been considering a new website or a redesign then I’d suggest you get familiar and have a basic understanding of some of the most popular terminology and jargon used in web design and marketing before you book your first meeting.

Past clients have described their experiences with web developers as if they were talking a foreign language, this can be particularly daunting when confronted with terminology and jargon you don’t understand.

To help you in future meetings I have put together a list of 20 Web Design Terms You Need to Know that may come up in meetings, phone conversations etc.


This is a page a user will be presented with when trying to reach a non-existent page on your website. Usually but not in all cases this will be someone trying to reach a page that has been deleted or the URL has been mistyped. An ideal 404 page would give the user information on why the page doesn’t exist and how users can get back to the homepage.


A/B testing or sometimes called split testing is a marketer’s tool used when comparing two versions of a web page, online promotions etc – to see which one performs better. Usually, you would split your testing between A and B evenly, so 50/50 but in some cases, marketers may change the ratio of the two versions.


Analytics or web analytics is the process of analyzing and recording the behavior of visitors to a website. This could be page views, paid search, clicks, web searches, video views. These and many other data points can be analyzed.


The back-end of a website consists of a server, an application, and a database or simply put it means the parts of the website that do the work. This is a part of the site your customer cannot see or control.


This is a term that refers to the percentage of visitors who leave your website from a single page. This stat is particularly useful when determining what part of your site that the user loses interest. To avoid large bounce rates from your website, get in touch with Crush Pixels today.


In marketing, a call to action also known as a (CTA) is an instruction to your visitors to make an on-site action with the common intention of leading them to a contact page. Popular call to actions you may see around the web are “Call Now”, “Shop Now”, “Get a quote”, “Find out more”


An HTTP cookie (Also known as a web cookie, internet cookie) are certainly not as exciting as it’s baked, sugary cousin. A cookie on a website is a small text file which is stored on a user’s computer. They are designed to provide information such as who is visiting your website, how often they visit and can be particularly valuable to records user browsers history.


A CMS or (Content Management System) is an online application that allows you to modify and create online content. This can include anything from page content, blog posts or media library content. Common open source CMS platforms include WordPressJoomla, and Magento.


e-commerce refers to websites that sell either products or services online. This will usually involve the sending of funds or data. The use of payment systems such as PayPal or World-pay is commonly used. Click here to view some recent examples of eCommerce websites Crush Pixels have delivered.


Keywords are essential for your website as they drive targeted traffic to your site based on the words or terms, identified as important. When done well, usually with market research, using the right targeted keywords can help propel your business success online.


The front-end of a website just like the back-end described earlier in the article characterize program interfaces. A front-end application is one the user interacts with directly such as viewing and using your website.


FTP is short for File Transfer Protocol. FTP is a method of transferring files from a server to a client on a computer network.


The Homepage of a website usually refers to the first page a user will be presented with when viewing your website. This page should be considered your most important page – for businesses selling products or services you should really think of this page as your online shop window. View Crush Pixels homepage


Hosting or web-hosting is where your website and the components of your website are housed, served and maintained. If your website is running slow or your hosting provider isn’t providing you with a good service, get in touch with Crush Pixels, we use a UK based hosting company with 24/7 customer support.


On-page optimization (AKA on-page SEO) refers to all the different measures that can be taken on your website to improve its ranking within search engines.


Off-page optimization refers to any search related measures that can be taken outside your website to improve its positions within search engines. An example of this would be Social Media linking.


Search engine optimization (SEO) is any marketing tactic or process that aids in maximizing the number of visitors to your website. On-page and Off-page optimization are types of SEO.


Responsive web design is an approach to web design aimed at allowing your website to function on different devices and screen widths.


A URL stands for Uniform Resource Locator. This is the address of your website, which you can see in the address bar at the top of your web browser.