GenM is a dynamic collective of brands, retailers, and manufacturers united by a shared global commitment to making menopause more visible. Together, they aim to bring choice and trust to consumers by establishing a credible and trusted global marketplace.
Bringing Menopause to the Forefront, GenM - a company dedicated to improving the menopause experience for women and addressing their needs. Launched in 2021 by Sam Simister and Heather Jackson, GenM collaborates with brands and retailers, including Sainsbury's, Co-op, and Holland & Barrett, to better cater to customers and staff experiencing menopause.
Central to GenM’s mission is the M-Tick, a universal shopping symbol designed to designate space for menopause products in stores, online, and on packaging. Their Menopause Market Report revealed that many women feel invisible and that their needs remain underserved.
In this project, Crush Pixels developed an engaging WordPress website that effectively communicates GenM's mission and enhances accessibility to menopause-related information. With a strong focus on user experience, the site features intuitive navigation and seamless brand integration, making it easy for consumers to explore their options.
As a result, GenM has established itself as a trusted resource for menopause information and products, significantly increasing user engagement and positioning itself as a reliable marketplace for those seeking menopause solutions.
